Claudia
Vasquez Alarcon


The founder

The roots of Origenal Story can be traced back to its founder and director, the endlessly curious and entrepreneurial Claudia Vasquez Alarcon.

Before embarking on her long journey of discovery of the agri-food sector, Claudia honed her skills for five years, in multimedia industry: broadcast, e-commerce, telcos, e-learning and automotive sectors, participating in BtoB corporate and BtoC projects.

However, over the last decade, Claudia has specialised in sustainability in agri-food, including (GMOs & organic agriculture) both as Marketing Communications Senior Manager in marketing and global branding projects with her clients based in Europe, US and Latin America and as an international journalist covering BtoB trade fairs, summits and conferences.

After years spent living and studying in both Europe (including a Masters in Foreign Trade and International Management in Bordeaux and Madrid, and another in Journalism in Barcelona) and Chile, Claudia now lives just outside Barcelona in Spain.

ORIGeNAL STORY is an hybrid marketing agency created in 2014 and built on the twin values of respect for nature and sustainability. We guide medium and large businesses in the agri-food and sustainable business sectors – from fresh to processed food – and take them to an innovative and interactive brand level.

About Origenal Story

ORIGeNAL STORY is a marketing agency built on the twin values of respect for nature and sustainability. We guide medium and large businesses in the agri-food and sustainable business sectors – from fresh to processed food – and take them to an innovative and interactive brand level.

About Origenal Story

Our pledge

Optimism

Engagement

Strategic Vision

Trust

Rigour

Creativity

Risponsible

Origenal Story empowers businesses in the agri-food sector to create successful new stories and brand experiences.

We help enterprises go back to their roots and (re)connect with biodiversity and the environment, growing their business and sharing their know-how with stakeholders, partners and consumers.

Our values

We bring a unique touch and strategic vision to our sector and key players who want to build confidence, enthusiasm and commitment among all their stakeholders in the agri-food chain, from growers and partners to end consumers.

Our vision is to become an outstanding agency combining creativity, business and science in the agri-food sector, based on the quality of our approach and the expertise of our collaborators.

We also endeavour to be a preferred partner, providing inspiration and collaboration on new initiatives within the fresh and processed agri-food industry.

Our vision is to become an outstanding agency combining creativity, business and science in the agri-food sector, based on the quality of our approach and the expertise of our collaborators.

We also endeavour to be a preferred partner, providing inspiration and collaboration on new initiatives within the fresh and processed agri-food industry.