Feed, a complete drinkable meal
With a presence in 33 countries and mainly sold online, Feed is the name of the new French “complete meal” that is enjoying huge success among its followers: millennials, gamers, yes, and trekking or golf addicts too! This is a new ready-to-drink lactose-free, gluten-free and vegan meal presented at the SIAL Paris 2018 international food trade fair. The man behind this new “food concept” is nutritionist Anthony Bourbon, who consulted chefs, doctors and engineers specialised in human nutrition before launching this new healthy and balanced product. The price ranges between €4 and €5 and focuses on students, sports practitioners and also “white-collar workers” or executives working in companies who often have no time to enjoy a “complete meal” in a limited amount of time. Feed, work, enjoy and sleep.
Article published at the “Dairy Trends” section of the BtoB dairy trade magazine “International Dairy Magazine” – English edition – November & December 2018
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