Abbot Kinney´s BtoC influencers campaign in Spain
The Dutch manufacturer of plant-based organic products contacted Origenal Story to launch an influencer campaign in Spain
Origenal Story designed a box including a brochure and products, and organised the whole influencer campaign.
Almost 50 Spanish influencers were reached. They posted attractive stories and origenal recipes.
The results were outstanding:
- Total reach: 12,168 users
- 30 posts & 18 stories.
- 574 conversations about the brand in May´18.
- Generating 3,000 qualified visits to Abbot Kinney´s website in Spanish.
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