Abbot Kinney´s BtoC influencers campaign in Spain

Origenal Story launched Abbot Kinney´s plant based products among Spanish influencers

The projects

Selection, proposal and follow-up of influencers to promote Abbot Kinney´s non-dairy yogurts among Spanish consumers & Direct marketing campaign.
Origenal Story launched Abbot Kinney´s plant based products among Spanish influencers

The Dutch manufacturer of plant-based organic products contacted Origenal Story to launch an influencer campaign in Spain

Origenal Story designed a box including a brochure and products, and organised the whole influencer campaign.

Almost 50 Spanish influencers were reached.  They posted attractive stories and origenal recipes.

The results were outstanding:

  • Total reach: 12,168 users
  • 30 posts & 18 stories.
  • 574 conversations about the brand in May´18.
  • Generating 3,000 qualified visits to Abbot Kinney´s website in Spanish.

Client country

The Nederlands

Brand experience

Agrifood | Dairy | Direct Marketing | Influencer Campaign | Non-dairy | Project Manager | Spanish Influencers | Sustainable food

We enjoy building new brand experiences, providing strategic market insights & developing new business opportunities. We bring inspiration to food & consumer trends.