Biodiversity and Ethical sourcing of ingredients matter

Origenal Story acted as PR Consultant for the UEBT “The Beauty of Sourcing with Respect conference” in Paris on June 2018

The projects

Mailing of press releases to international trade media, follow-up and media-clippings & Promotional material purchase on behalf of UEBT.
Origenal Story acted as PR Consultant for the UEBT “The Beauty of Sourcing with Respect conference” in Paris on June 2018

BIODIVERSITY is part of Origenal Story´s DNA

Ingredients from NATURE are present in our daily LIFE…

Union for Ethical BioTrade, non-profit organisation, relied on Origenal Story expertise to manage  Public Relations with European and US specialised trade media in food ingredients, cosmetics and sustainability sectors.

Here is a list of our outcomes:

  • Origenal Story reached out + 150 journalists and made 1-to-1 calls with 50 off-line and on-line publications.
  • Publication of 15 articles in 10 Trade media specialized in cosmetics, food ingredients and sustainability.
  • Set up interviews with international journalists ( from Europe + Brazil).

Client country

The Netherlands

Brand experience

Access Benefit Sharing | Branding | Cosmetics | Ethical sourcing | Food ingredients | Fragances | Marketing Communications | Natural ingredients | PR Consultant | Project Manager | Sustainable food

We enjoy building new brand experiences, providing strategic market insights & developing new business opportunities. We bring inspiration to food & consumer trends.