Creating interactive experiences with SIAL Paris trade visitors

International market research & global consumer trends were exhibited

The projects

Project manager and creative director for interactive projects to create awareness around food, consumers and retailer trends among the 150,000 trade visitors to SIAL Paris.
International market research & global consumer trends were exhibited

The renowned international food trade fair SIAL Paris is seen by many in international trade visitors as not-to-be-missed, in terms of food innovations. SIAL Paris turned to Origenal Story for two consecutive editions: in 2014 and in 2016.

Some outstanding innovative projects were displayed, shared and sent among the trade visitors. Below, you can find a list of projects revealed with the help of Origenal Story´s collaborators.

Client country

France

Brand experience

Agrifood | Consumer Trends | Food | Food Innovation | Food of tomorrow | Food Trends | Future of food | World Food

SIAL Paris 2016

WORLD TOUR Applications

We created (design + programming) three applications based on content and data provided by the following consulting firms:

Euromonitor

5 continents

Nielsen

29 country profiles

Olivier Dauvers

10 top worldwide stores

Using large touch-screens, professional visitors could access interactive reports and read them or send them to their e-mails through an iPad application.

SIAL Innovation Videos

With the help of XTC and TNS/Nielsen, SIAL wanted to create awareness of four initiatives set to become future trends, such as:

  • Urban Farming
  • No Waste
  • Super-consumer
  • Robots

We edited a number of videos and programmed the multimedia content creating interaction and inspiration among the visitors.

SIAL Paris 2014

WORLD TOUR by SIAL

  • We designed and developed/programmed an iPad application displaying 28 interactive consumer country reports by Nielsen.
  • We produced and developed an interactive survey about tomorrow´s food, on a large touch-screen.
  • We devised 6 futuristic scenarios that combined LED-neon titles, texts, comic strips and photos.
  • We displayed futuristic videos (we created the design of the scenarios) on a large touch-screen.

We enjoy building new brand experiences, providing strategic market insights & developing new business opportunities. We bring inspiration to food & consumer trends.