Creating interactive experiences with SIAL Paris trade visitors
The renowned international food trade fair SIAL Paris is seen by many in international trade visitors as not-to-be-missed, in terms of food innovations. SIAL Paris turned to Origenal Story for two consecutive editions: in 2014 and in 2016.
Some outstanding innovative projects were displayed, shared and sent among the trade visitors. Below, you can find a list of projects revealed with the help of Origenal Story´s collaborators.
SIAL Paris 2016
WORLD TOUR Applications
We created (design + programming) three applications based on content and data provided by the following consulting firms:
29 country profiles
10 top worldwide stores
SIAL Innovation Videos
With the help of XTC and TNS/Nielsen, SIAL wanted to create awareness of four initiatives set to become future trends, such as:
- Urban Farming
- No Waste
We edited a number of videos and programmed the multimedia content creating interaction and inspiration among the visitors.
SIAL Paris 2014
WORLD TOUR by SIAL
- We designed and developed/programmed an iPad application displaying 28 interactive consumer country reports by Nielsen.
- We produced and developed an interactive survey about tomorrow´s food, on a large touch-screen.
- We devised 6 futuristic scenarios that combined LED-neon titles, texts, comic strips and photos.
- We displayed futuristic videos (we created the design of the scenarios) on a large touch-screen.
We enjoy building new brand experiences, providing strategic market insights & developing new business opportunities. We bring inspiration to food & consumer trends.