SUCESS STORIES IN FOOD & BIODIVERSITY
INGREDIENTS
UNION FOR ETHICAL BIOTRADE (UEBT)
Origenal Story acted as international PR Consultant for the Union for Ethical Biotrade (UEBT) The Beauty of Sourcing with Respect conference in Paris on June 2018.
Here are the tasks we were in charge on behalf of UEBT :
- Mailing of press releases to international trade media
- Follow-up clippings
- Purchase of merchandising material
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PR Consultancy
Click hereUHTCO CORPORATION
UHTCO, a Canadian food import and exporting company, hired Origenal Story to produce a marketing presentation to promote the new concept of their products, based on fish-canned products.
- Origenal Story prepared a corporate presentation promoting the new concept such as some background information of the current situation of environmental issues related to fish in Peru.
- Thanks to this presentation, the company could get some subvention from Swiss investment to start their launch and testing program of the new products in the US through food trade fairs.
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B2B marketing presentations
Click hereBY-PRODUCTS
PASSINA
Passina, a global key player in passion fruit applications and products, took part in SIAL Paris, with their full range of newly branded products which were shared with their clients and partners.
Passina shared their expertise regarding the juice sector and their approach to new sectors such as food ingredients, confectionary and cosmetics at the international food trade fair .
Origenal Story acted as a Marketing and Communication Project Manager, coordinating the production agency and designer to establish and create the Passina booth. We set up the stand and took care of all details, we supervised the finalization, the printing, shipping, delivery and display of the materials which were displayed.
During four years of collaboration, we have been performing the following projects with Passina :
- Market research about food categories.
- Product development trends in specific food categories.
- Marketing consultant, leading workshops with Passina staff, partners and clients, editing creative briefings for the designer and production agency.
- Marketing Project manager for the Passina booth at SIAL PARIS 2018 trade fair coordinating the project with the Client, the designer, the production agency and the international trade media. We coordinated the order of marketing promotional products to create awareness about Passina products and solutions.
- PR consultant on behalf of Passina contacting international trade magazines and e-zines specialised in food and food ingredients.
- Networker with different food research departments of international universities specialised in by-products and food waste projects.
PLANT-BASED FOOD
ABBOT KINNEY'S
The Dutch manufacturer of plant-based organic products Abbot Kinney´s contacted Origenal Story to launch an influencer campaign in Spain.
Origenal Story designed a personalised package including a brochure and products and coordinated the printing and the delivery to Spanish influencers.
Almost 50 Spanish influencers were addressed. They posted attractive stories and original recipes.
The achieved projects during our collaboration were :
- Creating, implementing and evaluating the influencer campaign in Spain
- Project Manager, coordinating the team that was implementing the campaign
- Hiring a collaborator to promote Abbot Kinney's at Biocultura trade fair in Barcelona
- Producing materials to collect data from visitors attending Biocultura trade fair in Barcelona
The results were outstanding :
- Total reach: 12,168 users.
- 30 posts and 18 stories.
- 574 conversations about the brand in May 2018.
- Generating 3,000 qualified visits to Abbot Kinney´s website in Spanish.
RUDE HEALTH
Rude health, an English innovative food and drinks company, specialised in organic food, hired Origenal Story to translate all recipes for breakfast and snack products from English to Spanish.
Although food translation might seem an easy task to be done, there are many specific words that might seem the right ones to describe a technique but they are not that accurate and adapted to the food sector.
Food recipes are now displayed in Rude health’s website and muesli, granola and snack bars in Spanish and Latin american retailers and bio products shops.
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B2B B2C agrifood & food-related translations
Click hereSEEDS
TAKII SEED
The European subsidiary of the Japanese seed-company Takii hired Origenal Story to unveil different marketing and PR projects before Fruit Logistica 2020, the largest international Fresh produce trade fair in Europe. Takii Europe launched in February 2020 Phytorich a new concept of vegetable products rich in phytonutrients.
- Origenal Story achieved a complete market research about the situation on fresh produce sector in retailers located in seven European countries
- This project was done with the collaboration of FyH, Spanish trade magazine specialised in fresh produce, European food trade magazines and insights from international consulting firms specialised in retail, part of Origenal Story's network.
- Match making partner: Origenal Story contacted some potential leads for Takii Europe to create connections on-site.
- PR Consultant: Origenal Story´s media network was able to create awareness about the launch of Phytorich – a new vegetable concept rich in phytonutrients-. We edited the press releases before, during and after the trade show, contacted the trade journalists to cover Takii participation at the show and launch of Phytorich. We produced the media clipping of the articles published in international trade magazines.
A story to tell?
PR Consultancy
Click hereFOOD TECHNOLOGY
INTERKO
On behalf of Interko, Dutch company specialised in fruit ripening technology, Origenal Story acted as a free-lance Marketing consultant. We connected part of their team, namely an international sales manager and a technical manager, to Origenal Story potential leads in Europe and Latin America during Fruit Attraction 2017, one of the largest european fresh produce trade fair, based in Madrid, Spain.
- The tasks which were performed before the show:
- Identification of companies which crop specialty fits with Interko´s business.
- Contacting with the potential leads during the show.
- Meeting in situ with the decision maker at their stand with Interko team.
FOOD TRADE FAIR
COMEXPOSIUM
Comexposium, a French key player in trade exhibitions, validated, for two editions in a row, 2016 and 2014, Origenal Story proposal to present, in an interactive way, international market research results and global consumer trends to more than 150,000 international trade visitors.
Through its well-known international food trade fair, SIAL Paris, Comexposium shares the main trends and the most innovative food products with its partners such as Euromonitor or Nielsen.
In 2016, Origenal Story´s tasks as a Project Manager and Creative Director for interactive projects included in the VIDEOS:
- Creation (design + programming), for WORLD TOUR area, three applications based on content and data provided by the following consulting firms : Euromonitor, Nielsen and Olivier Dauvers consulting.
- We worked with large touch-screens and the impact of visuals or infographics to catch the attention of international visitors about current international trends.
By touching large touch-screens, professional visitors could access interactive reports and have them sent to their email addresses through an iPad application. - Also, we produced interactive surveys to get more info about the trade visitors' preferences and thoughts about the food of tomorrow.
At SIAL INNOVATION area, Origenal Story created new audiovisual pieces to create awareness in four initiatives regarding the topics urban farming, no waste, super-consumer, robots with the help of Protéines XTC and TNS/Nielsen.
In 2014, Origenal Story performed the following projects :
- WORLD TOUR by SIAL: we designed and developed an iPad application showing 28 consumers country reports, prepared by Nielsen.
- SIAL INNOVATION: we produced interactive surveys about tomorrow´s food and we edited six futuristic scenarios, combining LED-neon titles, texts, comic strips and photos. We displayed futuristic videos on a large-touch-screen.
THINK TANK
3DCOVID19.ORG BY MORNINGS4
Mornings4, Spanish food tank composed by change makers, talented and innovative persons , launched due to Covid-19 a non-profit digital platform 3dcovid19.org. This professional initiative made up of 50 companies and 500 “makers” coordinated and managed medical 3D material for nearly 780 hospitals and hospital centers in Spain with the aim of saving the lives of Spanish patients in the face of the Covid-19 pandemic.
Mornings 4 hired Origenal Story services as :
- PR consultant to create awareness of the platform among different sectors and society at a national and international level.
- Social media coordinator with free-lance collaborators.
