SUCESS STORIES IN FOOD & BIODIVERSITY
UNION FOR ETHICAL BIOTRADE (UEBT)
Origenal Story acted as international PR Consultant for the Union for Ethical Biotrade (UEBT) The Beauty of Sourcing with Respect conference in Paris on June 2018.
Here are the tasks we were in charge on behalf of UEBT :
Passina, a global key player in passion fruit applications and products, took part in SIAL Paris, with their full range of newly branded products which were shared with their clients and partners.
Passina shared their expertise regarding the juice sector and their approach to new sectors such as food ingredients, confectionary and cosmetics at the international food trade fair .
Origenal Story acted as a Marketing and Communication Project Manager, coordinating the production agency and designer to establish and create the Passina booth. We set up the stand and took care of all details, we supervised the finalization, the printing, shipping, delivery and display of the materials which were displayed.
During four years of collaboration, we have been performing the following projects with Passina :
The Dutch manufacturer of plant-based organic products Abbot Kinney´s contacted Origenal Story to launch an influencer campaign in Spain.
Origenal Story designed a personalised package including a brochure and products and coordinated the printing and the delivery to Spanish influencers.
Almost 50 Spanish influencers were addressed. They posted attractive stories and original recipes.
The achieved projects during our collaboration were :
The results were outstanding :
Although food translation might seem an easy task to be done, there are many specific words that might seem the right ones to describe a technique but they are not that accurate and adapted to the food sector.
Food recipes are now displayed in Rude health’s website and muesli, granola and snack bars in Spanish and Latin american retailers and bio products shops.
The European subsidiary of the Japanese seed-company Takii hired Origenal Story to unveil different marketing and PR projects before Fruit Logistica 2020, the largest international Fresh produce trade fair in Europe. Takii Europe launched in February 2020 Phytorich a new concept of vegetable products rich in phytonutrients.
On behalf of Interko, Dutch company specialised in fruit ripening technology, Origenal Story acted as a free-lance Marketing consultant. We connected part of their team, namely an international sales manager and a technical manager, to Origenal Story potential leads in Europe and Latin America during Fruit Attraction 2017, one of the largest european fresh produce trade fair, based in Madrid, Spain.
FOOD TRADE FAIR
Comexposium, a French key player in trade exhibitions, validated, for two editions in a row, 2016 and 2014, Origenal Story proposal to present, in an interactive way, international market research results and global consumer trends to more than 150,000 international trade visitors.
Through its well-known international food trade fair, SIAL Paris, Comexposium shares the main trends and the most innovative food products with its partners such as Euromonitor or Nielsen.
In 2016, Origenal Story´s tasks as a Project Manager and Creative Director for interactive projects included in the VIDEOS:
In 2014, Origenal Story performed the following projects :
3DCOVID19.ORG BY MORNINGS4
Mornings4, Spanish food tank composed by change makers, talented and innovative persons , launched due to Covid-19 a non-profit digital platform 3dcovid19.org. This professional initiative made up of 50 companies and 500 “makers” coordinated and managed medical 3D material for nearly 780 hospitals and hospital centers in Spain with the aim of saving the lives of Spanish patients in the face of the Covid-19 pandemic.
Mornings 4 hired Origenal Story services as :