SUCCESS STORIES IN WELL-BEING
COSMETICS
NATURAMUS
Naturamus, a German company specialised in sourcing and exporting vegetables oils and waxes for the cosmetic industry, chose Origenal Story as a PR consultant to announce its participation as an exhibitor at in-Cosmetics Global Paris 2019.
Origenal Story was in charge of :
- Editing press releases before the trade show, sending some reminders to trade journalists specialised in cosmetics and in ingredients.
- Follow-up with the media to confirm their attendance to the show and confirming their coverage of Naturamus partipation at the show.
- Media Clipping of the on-line media that covered the Naturamus news.
Naturamus was nominated for The Rising Star Award given by in-Cosmetics. The jury evaluated Naturamus´ offer, innovation, and how many sectors the company could accommodate (e.g. small/large businesses) and how solution-oriented Naturamus´ product range proved to be´.
Naturamus´ partner in India, Mr. Nanalal Satra, the Founding partner of the Castor Products Company, together with Maria Beck, responsible for sustainable raw material sourcing at Naturamus GmbH were also speakers at the conference “Enabling sustainable livelihoods in Gujarat, India, through the “Fair For Life-certified organic castor oil” at the Sustainability Corner at in-Cosmetics Paris, on April 2nd.
WELL-BEING
EVOLEUM
Origenal Story connected a French company specialised in functional and beauty drinks, with the promotion of its natural birch drinks, Evoleum, with the French editorial and sales teams of Elle magazine for a 2-day event about well-being and natural cosmetics, ‘Elle Zen’.
The idea was to introduce Evoleum as one of the brand partner of the show and to create awareness of the brand to more than 200 French visitors.
Evoleum had a pop-up stand and served their refreshing and anti-oxidant drink to French consumers that came to relax and learn about techniques and from experts about how to reduce the stress, how to increase the well-being, how to be in harmony with ourselves. How to indulge in the best what life can provide.
Origenal Story acted as :
- PR consultant: creating buzz about the brand “Evoleum” in the magazine Elle (well-known for being iconic for its fashion and lifestyle content) and during the event Elle Zen.
- Match maker: checking if both brands could complement well together with a common vision towards a healthier and well-being life.
